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WordPress Email Marketing Automation

When it comes to Email Marketing Automation, List servers and Newsletters most WordPress webmasters use cloud platforms such as Aweber, GetResponse, CleverReach, KlickTipp, Active Campaign and many more to automate their email marketing.

Once you reach a serious distribution list size and sending volume, this can get very expensive$10,000/year and up.

It also has a high degree of dependency, because all your recipient data are stored in the provider’s cloud – you don’t know what happens to your data there in the background, despite data processing agreements and intellectual property rights.

It’s not difficult at all to implement a high-quality email marketing automation system in WordPress at low cost with complete control over your data – we’ll show you how!

Components needed in WordPress

The system of all cloud providers in email marketing automation essentially consists of the following components:

Lead generation

You need a subscribe form where interested visitors can leave their data – most recommended plugin is OptinMonster which offers 500+ high-converting templates like exit-intent popups, welcome mats, floating bars, slide-ins, inline campaigns or coupon wheels, A/B split tests and detailed conversions analytics.

Subscriber management

Subscribe form, double optin, unsubscribe, recipient properties – such management is already integrated into WordPress with the WP user management and can easily be expanded using plugins

Marketing Automation and Logic

Which recipients should receive which email at what time? Newsletters, promotions, email funnels can be easily implemented in WordPress with the FluentCRM Pro plugin recommended here.

Sending high volume emails with high speed and high delivery rates

This can be achieved in WordPress, with the recommended plugin Campation PostOffice™ Pro.

Data transfer from your cloud provider to WordPress

Of course, there is still a function missing: you have to transfer your data from the cloud provider to your WordPress website! FluentCRM Pro comes with the appropriate import functions so that this is easy to do. And Campation PostOffice™ Pro allows you to make all the necessary settings for email “like the pros”.

Let’s take a look at the two needed plugins for this solution that allow you to integrate completely autonomous email marketing automation directly into your WordPress:

FluentCRM Pro

FluentCRM Pro is a Self Hosted Email Marketing Automation Plugin for WordPress.

Manage your leads and customers, email campaigns, automated email sequencing, learner and affiliate management, and monitor user activities and many more in one place; without ever having to leave your WordPress dashboard!

FluentCRM Pro comes with

  • Email Campaign Management: Send or schedule one-off campaigns with ease. Get all the KPI metrics & Make data-driven post-campaign actions!
  • 360° Contact Overview: From communications to purchase history, get your contact’s profile in easy biteable sizes and have eyes everywhere!
  • Smart Contact Segmentation: Categorize your users into different lists, tags, and deliver unique personalized emails your audience deserves!
  • Email Sequencing: Onboard, engage, and nurture with your audience on a regular basis with accurate, personalized email sequences!
  • Email Marketing Automation: Capture leads, segment contacts, and automate your business with powerful email marketing automation!
  • Granular Reporting: From campaign reports to in-depth automation reports, don’t miss out on any action. View everything in one place!
  • Countless Integrations: WooCommerce, Easy Digital Downloads, AffiliateWP, MemberPress, Zapier, Elementor, and many more
  • Import Data: directly from MailChimp, ConvertKit, MailerLite, Drip, Active Campaign and through CSV from any other system

When it comes to email automation, FluentCRM Pro is a solution with endless possibilities! Create drip campaigns, newsletters, conditional branches and much more for professional contact with your subscribers. Use high-end designed email templates to make a good impression – and use the integrated CRM (Customer Relationship Management) features to understand and leverage the behavior and history of each recipient.

WP Admin Tip recommends FluentCRM Pro as the most sophisticated WordPress Email Marketing Automation plugin which far exceeds the capabilities of most cloud solutions when it comes to email funnels and focused email marketing.

WP Admin Tip Recommended Plugin 2024

Campation PostOffice™ Pro

Campation PostOffice™ Pro is much more than just another WordPress email plugin and is not comparable to other WP mail plugins.

It’s a unique suite of 50+ email related tools and the most powerful solution in the market to boost your email performance – to achieve incredible email sending speed and inboxing / engagement results! It can boost your open and click rates – yes, even double your income from email marketing!

Campation PostOffice™ Pro comes with

  • 3 Integrated, Proprietary, Unlimited High-Speed Mail Servers: for full WordPress email autonomy!
  • Parallel Sending in the Background: infinite sending power for large lists and urgent messages
  • Mail Server Warm Up: for highest sender reputation
  • Domain Protection: automatic allocation of emails to sub domains
  • DNS Assistant: perfectly calculated SPF, DMARC and DKIM
  • Digital Signature (DKIM): for highest sender trust and deliverability
  • Machine learning (AI): ‘best sending time’ for each subscriber to raise open / click rate as well as stop mailing inactive subscribers
  • Countless tools: black list surveillance, DMARC reports, bounce / unsubscribe automation. Recipient address check, URL shortener, Re-send email, Sandbox mode, Spam Tracking, Conversion Tracking,1-click-unsubscribe, BIMI and much more
  • Meaningful statistics: sent, opened, clicked, replied, converted, spam, unsubscribed
  • Free Dedicated Mail Server included: SMTP is obsolete thanks to Campation DediMail™, your personal, unlimited Virtual Private Mail Server with a dedicated IPv6 – only used by you

Successful email marketing requires that (at best) every sent email reaches the subscriber’s inbox and is opened and interacted with!

If 20% of your emails end up in spam folders and 70% are not opened: this not only endangers your sender reputation – how much does that cost you in LOST SALES?

WP Admin Tip recommends Campation PostOffice™ Pro as the world leading WordPress email plugin that easily can compete with the results of commonly used Email Marketing Clouds – from within your WordPress installation!

WP Admin Tip Recommended Plugin 2024

With this plugin duo, you can take your email marketing automation into your own hands in a short amount of time, greatly reduce the high costs of a cloud provider and, above all, store your subscriber data exclusively within your WordPress installation.

Note: FluentCRM also offers a free plugin called FluentSMTP that can connect your WordPress installation to a SMTP service. However, this plugin is in no way comparable to the features of Campation PostOffice™ Pro.

And how does the whole email marketing automation system work?

  • collect leads with OptinMonster
  • build your list of prospects with FluentCRM Pro and Campation PostOffice™ Pro and feed them information through various funnels until they are ready to buy – these plugins run your ongoing communication with your prospects and customers
  • UpdraftPlus should be used for permanent automatic backups of all your data
  • for highest performance we recommend high-end caching with WP Rocket and a professional WordPress Hosting

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